How Singapore Hotels Can Harness the Business Improvement Fund to Accelerate AI and Automation Adoption

Singapore hotels can leverage the Business Improvement Fund (BIF) to adopt AI and automation, boosting efficiency and guest experiences while reducing costs.

Vincent Campanaro
Vincent Campanaro
April 27, 2025 · 6 min read
How Singapore Hotels Can Harness the Business Improvement Fund to Accelerate AI and Automation Adoption

How Singapore Hotels Can Harness the Business Improvement Fund to Accelerate AI and Automation Adoption

As Singapore’s hospitality sector navigates post-pandemic recovery and evolving guest expectations, artificial intelligence (AI) and automation have emerged as critical tools for enhancing operational efficiency, reducing costs, and delivering personalized guest experiences. The Singapore Tourism Board’s Business Improvement Fund (BIF), part of the Tourism Capability Development Scheme, provides a strategic funding mechanism for hotels to adopt these technologies. This article explores how hotels can leverage BIF to implement AI-driven solutions like Fari’s advanced inventory management systems, service robots, and smart room technologies while aligning with Singapore’s vision for a tech-enabled hospitality landscape.


Understanding the Business Improvement Fund (BIF)

The BIF, administered by the Singapore Tourism Board (STB), aims to incentivize tourism businesses to adopt technological innovations, redesign processes, and enhance productivity. Eligible projects span two pillars: Core Capabilities (e.g., service excellence, human capital development) and Innovation & Productivity (e.g., automation, process redesign). Funding support varies between SMEs and non-SMEs, covering qualifying costs such as software development, hardware acquisition, and workforce training.

For hotels, the BIF offers co-funding opportunities to offset upfront investments in AI and automation infrastructure. Recent beneficiaries include Conrad Centennial Singapore and Holiday Inn Orchard City Centre, which automated revenue auditing and linen distribution using BIF-supported platforms. By reducing financial barriers, the fund enables properties to pilot cutting-edge solutions while maintaining operational continuity.


Strategic AI and Automation Applications for BIF Funding

1. AI-Driven Inventory Management Systems

Traditional inventory processes in hotels—particularly mini-bar and beverage stock-taking—rely on labor-intensive manual checks, leading to inaccuracies and revenue leakage. Fari’s computer vision-powered solutions, for instance, automate these tasks through mobile image capture and deep learning algorithms. The system identifies missing mini-bar items or bottle fill levels with 99% accuracy, integrates with property management systems (PMS), and generates automated billing[personalization].

BIF Alignment: The fund supports automation initiatives that reduce manual labor and minimize errors. Hotels can claim costs for data annotation ($10,000–$15,000), model training ($15,000–$25,000), and software integration ($20,000–$30,000)[personalization]. For example, Grand Park City Hall utilized similar funding to develop a mobile app for keyless entry and real-time room status monitoring.


2. Autonomous Service Delivery Robots

Service robots like Savioke’s Relay and YOTEL’s Yoshi have proven effective in delivering amenities, streamlining room service, and enhancing guest engagement. At M Social Singapore, robots reduced housekeeping labor by 15% while improving guest satisfaction scores. These systems use lidar sensors and AI pathfinding to navigate elevators and avoid obstacles, operating 24/7 without fatigue.

BIF Alignment: The STB explicitly encourages robotics adoption, with over 12 Singapore hotels already deploying service robots. Funding can cover robot leasing ($2,000–$4,000/month) and customization for brand-specific interactions. Marriott International’s partnership with Alibaba to pilot facial recognition check-ins exemplifies how BIF-backed innovations can redefine guest journeys.


3. AI-Powered Virtual Concierges and Chatbots

Intelligent chatbots, such as those deployed by Park Hotel Group’s Virtual Concierge Assistant (VCA), handle 70% of routine guest inquiries, freeing staff to focus on complex requests. These tools use natural language processing (NLP) to provide instant responses via mobile apps or in-room devices, while machine learning algorithms refine recommendations based on historical data.

BIF Eligibility: STB’s collaboration with Google to integrate AR-guided tours into the Visit Singapore app demonstrates the fund’s focus on immersive technologies. Hotels can claim expenses for NLP model development, cloud hosting ($500–$2,000/month), and API integrations with PMS platforms like FCS or Oracle Hospitality[personalization].


4. Smart Room Automation Systems

Advanced IoT networks enable centralized control of lighting, temperature, and entertainment systems through voice commands or mobile apps. The 30 Bencoolen hotel, for instance, uses smart sensors to detect room faults in real time, reducing maintenance response times by 40%.

Funding Scope: BIF supports IoT infrastructure costs, including sensor installation ($5,000–$10,000 per floor) and AI analytics platforms. Conrad Centennial Singapore’s eConnect system, which automated fault resolution workflows, highlights the efficiency gains achievable through such investments.


Implementing BIF-Supported AI Projects: A Stepwise Approach

Phase 1: Needs Assessment and Solution Design

Hotels should conduct a workflow analysis to identify automation opportunities—e.g., frequent inventory discrepancies or high inquiry volumes at the front desk. Partnering with AI vendors like Fari ensures solutions align with operational pain points. STB’s TCube innovation hub offers technical advisory services to refine project scopes.

Phase 2: Funding Application and Approval

Applicants must submit a detailed proposal outlining projected productivity gains, cost savings, and guest experience improvements. For instance, Holiday Inn Orchard City Centre secured co-funding by demonstrating how DocMX’s automated revenue auditing would reduce manual work by 25 hours/week.

Phase 3: Deployment and Staff Training

Successful implementations require change management. The BIF covers training programs to upskill employees in AI tool usage. IHG’s adoption of cloud automation at Holiday Inn Singapore included workshops to familiarize staff with real-time analytics dashboards.

Phase 4: Performance Monitoring and Optimization

Post-deployment, hotels should track KPIs like error rates (for inventory systems) or guest satisfaction scores (for chatbots). Continuous model retraining using guest feedback ensures AI systems adapt to evolving needs.


The Path Forward: AI as a Competitive Differentiator

Singapore’s $1 billion AI investment underscores the technology’s pivotal role in sustaining tourism growth. For hotels, BIF provides a launchpad to pilot innovations that would otherwise be cost-prohibitive. Early adopters like M Social Singapore and Marina Bay Sands have already demonstrated double-digit improvements in operational efficiency and guest satisfaction.

As the STB expands partnerships with tech giants like Google and Alibaba, hotels must act swiftly to capitalize on funding windows and avoid technological obsolescence. Solutions like Fari’s inventory management platform not only reduce costs but also future-proof operations against labor shortages and escalating guest expectations.


Conclusion

The Business Improvement Fund represents a transformative opportunity for Singaporean hotels to embed AI and automation into their core operations. By strategically targeting inventory management, guest services, and smart room technologies, properties can achieve sustainable productivity gains while delivering standout experiences. With STB’s support, the hospitality sector is poised to lead Asia’s transition into an AI-driven era, setting new benchmarks for innovation and efficiency.

Vincent Campanaro

About Vincent Campanaro

CEO at Fari